932. Give Patients a Story to Tell

Dr. Killeen explores a powerful marketing lesson from Jonah Berger's book Contagious: people don't share ordinary experiences, they share remarkable ones. He explains the concept of social currency and why word of mouth remains one of the most effective ways to grow a dental practice. Today, you'll learn why simply meeting expectations isn't enough to create referrals. Dr. Killeen shares how small, thoughtful moments throughout the patient experience can leave a lasting impression, encourage patients to share their stories, and help turn exceptional care into your practice's most valuable marketing tool.