937: Revenue Rules: A Step by Step Guide
from GTM Made Simple Hosted by Sangram Vajre
Gone are the days when the marketing budget and revenue aren’t measured closely. In today’s world, revenue is the standard by which every marketer stands by; and because it’s so important, our guest has put together a revenue how-to. We speak with Cody Ward, Senior Director, Demand Generation Marketing at Conexiom, as he explains his 30 revenue rules and why they’re crucial to marketers. Cody covers: Introducing the 30 revenue rules and why we need them Explaining the rules Audience questions & answers Check out these additional resources mentioned in the episode: What Got You Here Won’t Get You There by Marshall Goldsmith The Infinite Game by Simon Sinek This is a #FlipMyFunnel podcast. Check us out on Apple Podcasts, Spotify, or here. Listening on a desktop & can’t see the links? Just search for Flip My Funnel in your favorite podcast player.
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