939: How Marketing Guru Seth Godin Built His Career With Seth Godin, Akimbo and aiMBA [Main T4C episode]

Seth Godin is a best-selling author, entrepreneur, and speaker. His projects have expanded over 35 years. He has written over 20-best selling books which include Linchpin, Purple Cow: Transform Your Business by Being Remarkable, Tribes, and What To Do When It’s Your Turn (And It’s Always Your Turn). His latest best-seller is The Practice. In Seth’s podcast, Akimbo, he discusses culture and how to bend it. The entrepreneur has also founded two companies, Squidoo and Yoyodyne (acquired by Yahoo!). Seth is a dedicated teacher, influencing people from around the world through his public speaking, marketing seminars, Akimbo workshops, and altMBA online educational courses. Seth majored in engineering, philosophy and computer science at Tufts University and got an MBA at Stanford University’s Graduate School of Business.  WHAT YOU’LL LEARN ABOUT IN THIS EPISODE: Why his educational goal was to explore at Tufts University (3:10) How he built the largest student run business in the world with Steve Dennis (5:11) How he got his first job after graduation (6:58) Why the idea of finding your authentic self is “baloney” (10:45) How he was offered a position at Activision (11:21) How to break into an industry that interests you (14:40) Why you have nothing to lose as a new graduate (17:58) How Seth got into marketing (19:34) How Seth became an entrepreneur (21:17) What it means to be a creative (22:18) When Seth screwed up in a big way (24:37) What advice Seth would give his younger self (28:15)