#94 Branding Demystified

“The art of marketing is the art of brand building. If you are not a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”— PHILIP KOTLER While it's tempting to think of branding as nothing more than a great logo or more general design style, like the Nike's brand’s swoosh or the Disney mouse and castle, in reality, a brand is so much more. Done correctly, it's the foundation of all of your marketing and communications efforts. It can instantly elevate your perception as the #1 expert in your market. It is also what enables you to charge higher prices than your competitors, and have your clients gladly pay them.Simply put, the importance of building a powerful brand cannot be overstated.  It is the single most transformative business strategy to take your business to the next level. It’s also the reason why 78% of our new clients begin their first project with us, with a rebrand.This episode is part 2 of a three-part episode series on branding - everything you need to know to grow a powerful brand for your business.Are you subscribed to Julie Guest’s Monday Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox every Monday. https://www.bolderlouder.com/marketing-goldGET  MORE MARKETING & SALES  TOOLS:Are you interested in becoming the published author of a powerful book to help you attract more ideal clients and set you apart from the competition? Imagine holding your own book in your hands as quickly as 3-6 weeks without you ever having to write a word. We do all the work, you get all the glory! Find out how we Capture Your Genius at our sister publishing house Lunch Break Books - powerful books for  entrepreneurs with big growth goals.Are you subscribed to Marketing Gold? Get more marketing tools, tips and strategies delivered to your inbox most Mondays. Sign up here.Is your business doing $2M+ and you're ready to take it to the next level? We'll show you how. Get your free marketing roadmap by taking the Client Stampede Assessment. It's fast, free (Value $197) and your 20+ page report is emailed to you instantly.Enjoying the podcast? You'll love the audio book. Get The Client Stampede audio book on Amazon.