94: Building a business empire in micro-mobility from kick scooters to Microlino ft. Wim Ouboter

First & last mile commute account for nearly 25% of transport emissions and sustainable micro-mobility is the way forward. Wim Ouboter, the ‘Swiss Elon Musk’, founder of Micro Mobility Systems joins Girish Shivakumar on this episode sharing his story of building a business around kick scooters and now launching the Microlino.Key topics: Importance of innovation in businessStorytelling and brand buildingThe role of partners in scaling a businessConnect with Wim: https://www.micro-mobility.com/en/ |Fully Charged Episode: https://bit.ly/3HF6gd8  Artwork courtesy - www.terregeneration.com a content agency specialised in telling stories in climate, biodiversity and sustainability.Liked the episode? Give a rating and write a review on Apple Podcasts (https://apple.co/2LFBCVw). Share it with 3 people in your network, it just takes 30seconds.