#94 - Data-Driven Funnels & Diagnostic Assessments That Convert – with Maeve Ferguson

What if your lead magnet didn’t just collect email addresses but actually sorted, scored, and qualified your dream clients?In this jam-packed episode, I sit down with Maeve Ferguson, business strategist and creator of The Client Engine, a powerful system that turns your intellectual property into an evergreen lead generation machine.Maeve shares the secrets behind diagnostic assessments (aka quiz funnels on steroids), and how she uses data + segmentation to help clients attract high-ticket buyers without wasting time on dead-end discovery calls.Here’s what we unpack: → The difference between a fun quiz and a diagnostic assessment → The most important metrics that matter at every funnel stage → How to score and sort leads based on buying readiness → Why your sales calls should start with data, not guesswork → The one mistake most experts make with lead magnets (and how to fix it)Maeve brings a refreshing, no-fluff approach to marketing with deep wisdom from her background in private equity and years running a multi 6-figure business… all from a horse farm in Ireland 🐎🌧If you’re ready to work smarter, optimize your funnel, and stop shouting into the void, this is a must-listen.LINKS & RESOURCES: 💻 Take Maeve’s Impact Score Assessment: https://impactscoreassessment.com 🧠 Learn more about The Client Engine: https://maeveferguson.com/application🎧 Listen to Maeve's podcast here --> https://www.maeveferguson.com/experttothoughtleaderMindset to Market is a Luminous Creative Production. If you'd like to learn more about our business coaching program and group coaching container, please visit us online at DeborahcSmith.com.20% Off Sakara Plant-Based Meal ProgramUse code DEBSAKARA at checkout for 20% OFF your first order with Sakara Life. Email Marketing: Start FREE with KITJoin the Creator Network on KIT and create life-long fans and customers!Disclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Mindset to Market is produced by Deborah C. Smith and designed to inspire and support big-hearted creatives in finding their own unique path, building a sustainable business, and creating financial, spiritual, mental wellness and abundance. 🎉 Work with Deborah Learn More 💕 Visit Deborah online at DeborahCSmith.com💕 Follow on the 'Gram. @deborah_smith_coaching