#94 – Financial Strategy, Marketing Budgets, and Sustainable Law Firm Growth with Leah Miller

In this episode of Sharp Strategies Sweet Success, I’m joined by Leah Miller, founder of Firmly Profits, to discuss the financial side of growing a successful law firm.Leah shares her perspective on how much firms should invest in marketing, the role of a fractional CFO, and why financial data should guide business decisions instead of guesswork. We also explore the relationship between marketing and finance, the importance of tracking metrics like cost per lead and average case value, and how firms can balance short-term cash flow with long-term growth.The conversation also covers AI's current role in bookkeeping and financial management, why human expertise remains essential, how law firms should think about hiring as they scale, and the value of building intentional marketing plans backed by measurable results rather than chasing every new opportunity.If you're looking to better understand the financial side of law firm growth, this episode offers practical insights on budgeting, forecasting, marketing investment, and making smarter business decisions.Join us for an insightful conversation on aligning financial strategy with sustainable law firm growth. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe