94. Rich Christiansen: A Family Legacy of Wealth

Tune in for my conversation with Rich Christiansen, co-founder of Legado Family, about creating a family legacy of wealth through traditions, rituals, and rites of passage. Rich is a thought leader, educator, mentor, entrepreneur, and humanitarian. He has founded or co-founded 51 businesses, of which 16 have become multimillion-dollar successes. Each was capitalized with $10,000 or less. He has done business in 14 countries. He is presently the Chairman of the Board of Trustees at Southern Utah University and is the founder of HooDoo Capital, an early-stage venture capital firm. Rich authored The ZigZag Principle: The Goal Setting Strategy That Will Revolutionize Your Business and Your Life, a Wall Street Journal & USA Today best-selling book, and co-authored Bootstrap Business: A Step by Step Business Survival Guide. Together with his family, Rich loves to explore and spelunk slot canyons and crest the summits of high mountain peaks. He has stared up the throat of Mt. Everest three times and summited Mt. Kilimanjaro with his wife and sons. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit lucra.substack.com