#94 - Stop Filming For Posterity - Rethinking How You Use Your In-House Video Staff

In this conversation, John Azoni discusses the challenges and strategies of video content creation in higher education. He emphasizes the importance of a unified video strategy, intentional content creation, and the concept of 'going long to go short' to maximize engagement and meet institutional goals. Azoni also highlights the need to empower non-professionals in video production to enhance content quality and reach.Key Takeaways:​​Colleges often struggle with a scattered approach to video content.Intentional content creation is crucial for meeting institutional goals.Filming for posterity can lead to wasted resources.Short form video is essential for engagement on social media.Transforming events into engaging content can maximize impact.