EPISODE · Jul 19, 2021 · 32 MIN
94. The Committed Innovator: Amy Brooks of the NBA
from Inside the Strategy Room · host McKinsey & Company
Read more > Listen to the podcast (duration: 32:01) > The COVID-19 pandemic forced the National Basketball Association (NBA) to develop new ways to engage with fans. Amy Brooks is the NBA’s first chief innovation officer. She oversees innovation initiatives across four leagues—the NBA, the Women’s National Basketball Association (WNBA), the NBA G League (minor league), and the esports NBA 2K League—and has used the difficulties of the pandemic as an opportunity to experiment. In this episode of our Committed Innovator series, she shares with McKinsey’s innovation leader Erik Roth her organization’s numerous new projects that have spurred growth despite unprecedented constraints around live games.Support the show: https://www.linkedin.com/showcase/mckinsey-strategy-&-corporate-finance/See www.mckinsey.com/privacy-policy for privacy information
Embed this episode
What this episode covers
The National Basketball Association’s chief innovation officer explains how the league seized opportunities presented by the past year’s disruption to test new ideas.
Ready to play
94. The Committed Innovator: Amy Brooks of the NBA
No transcript for this episode yet
Similar Episodes
No similar episodes found.
Similar Podcasts
No similar podcasts found.