94. Why a Lower Price Doesn’t Always Mean More Sales - The Psychology of Product Pricing with Andee Hart

Welcome back to How to Grow My Small Business with Lindsay Fletcher where we build profitable businesses with faith, strategy and confidence! Andee Hart, host of She Sells Differently, joins host Lindsay Fletcher to talk about incorporating faith in business, selling in alignment with her Christian values, managing the resources that God has given us, and viewing earning money as gift from God to serve, help, and provide for the needs of others. Andee also shares about the psychology of product pricing and how a lower price doesn't always mean more sales.    Andee Hart is an energetic entrepreneur, sales strategist, mentor, and host of the podcast, She Sells Differently. While working as a sales executive for a Fortune 500 company, Andee started a passion project, Hart Design Co., of candle making in her own kitchen. What started out as a side hustle with her candles in a handful of local boutiques quickly blossomed into a wildly successful wholesale business and store-front. Within a year, Andee was able to transition from her corporate career to full-time entrepreneurship due to her tenacity, engaging social media presence, and counter-cultural strategies that enable her businesses to thrive in competitive markets. Andee’s mission is to empower women to overcome sales anxiety and grow their businesses with integrity, grace, and humility.   Scripture References: Proverbs 31   Join our online community where you can connect with other Christian women in small business, share about your business every day of the week, and grow your business in community!  Join She Builds Collective: https://facebook.com/groups/shebuildscollective     Connect with Andee Hart: Website: https://andeehart.com Andee's Strategic Planner - https://andeehart.com/strategic-planner LinkedIn: https://www.linkedin.com/in/andeehart/  Hart Design Co Instagram: https://www.instagram.com/hartdesignco/  Andee’s Instagram: https://www.instagram.com/andeehart/