94: Wine and Principled Persuasion with Dragon's Den Arlene Dickinson

What would it look like for you to pitch a winery on Dragon's Den versus The Big Decision? What are the creative similarities between writing a book and making a wine? What's the difference between being financially versus creatively invested in a company? What are the three pillars of principled persuasion in business and life? In this episode of the Unreserved Wine Talk podcast, I'm chatting with Arlene Dickinson, one of Canada's top entrepreneurs who has had phenomenal success in many fields, from television to books and consultancy to consumer products.   Highlights How can you use the three pillars of principled persuasion? What huge advantage do women have as entrepreneurs? Why is it especially important to take yourself seriously as a young woman in business? What would it look like for you to pitch a winery on Dragon's Den versus The Big Decision? How can the Canadian wine industry market itself more effectively? How do Arlene's products afford you access to small indulgences? What would Kevin O'Leary be like as a wine? Can you make any parallels between the creative processes of writing a book and making a wine? Would you see a contrast between how men and women buy wine? What's the difference when you are financially versus creatively invested in a company? Why did Arlene choose to start with a Cabernet blend for Persuasion? What can you expect from the Persuasion tasting profile? What broad differences has Arlene observed in how men and women present themselves in business? Why does Arlene believe her biggest influence in business didn't come from a mentor? How did Arlene learn about high-end wine? Which parts of the wine world are Arlene's favourite?   About Arlene Dickinson Arlene Dickinson is the General Partner of District Ventures Capital, a venture capital fund focused on helping market, fund and grow entrepreneurs and their companies, in the food and health space. She is a three-time best-selling author and accomplished public speaker. Dickinson is widely recognized for her role as a Dragon/Venture Capitalist for over 12 seasons on the multi-award-winning television series, Dragons Den. Ms. Dickinson's leadership has been recognized many times, including Canada's Most Powerful Women Top 100 Hall of Fame, the Pinnacle Award for Entrepreneurial Excellence, as well as PROFIT and Chatelaine's Top 100 Women Business Owners. She is a Marketing Hall of Legends inductee and a proud recipient of the Queen Elizabeth Diamond Jubilee Award. Dickinson has served for many years as an Honourary Captain in the Royal Canadian Navy. She sits on several public and private boards and is actively involved in supporting the community and country.         To learn more about the resources mentioned in this episode, visit the https://www.nataliemaclean.com/94.