EPISODE · May 26, 2026 · 16 MIN
940: Your Perspective Matters With Cheryl Lee
from The Tao of Self-Confidence · host Sheena Yap Chan
Bio Cheryl Lee is the Executive Director of interTrend Communications, Inc. and the President of the Asian American Advertising Federation. Cultural Background Cheryl is of Taiwanese descent. Favorite Self Confidence Quote Vulnerability is having the courage to show up and be seen when we have no control over the outcome. Definition of Self Confidence Self-confidence is trusting your perspective. Her Life Before the Discovery of Self Confidence Cheryl had high expectations on herself to the point where she wanted everything to be perfect. The “AHA” Moment Cheryl realize how her perspectives was the differentiator to show up as her true self and stopped fitting in the box. Her Life After the Discovery of Self Confidence Cheryl operates with more clarity and ease. The One Self Confidence Tip for the Listener Your differences are your advantage, own it! Interview Links Cheryl's Website Twitter LinkedIn If you would like to connect with Sheena, here is the following: Connect with me: Facebook | Twitter | Instagram | Tiktok | LinkedIn | YouTube | Website P.S. If you are looking for ways to help women in your company increase their self-confidence to become effective leaders, you can contact me as I hold workshops and talks on this subject. You can contact me here. P.P.S. Order my latest book Bridging the Confidence Gap. Click here to order your copy of the book P.P.P.S. Order my book Wiley, The Tao of Self-Confidence, today. Click here to order your copy of the book. Are you looking for more speaking opportunities? This is your time to be seen.Get your free VISIBILITY Framework ToolKit. Click here to download it today.Want to manifest like a queen? Click here to learn how."Let’s Build Your Queendom With A.I!" Click here to get on the waiting list.
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What this episode covers
Cheryl Lee is a strategic marketing leader with 20+ years of advertising agency experience, specializing in multicultural marketing, media strategy, and inclusive storytelling. She has led award-winning work for major brands including JPMorgan Chase and Toyota, and currently leads media at Intertrend Communications. As President of the Asian American Advertising Federation, Cheryl is committed to advancing Asian American representation, leadership, and cultural impact across the advertising industry. A first-generation Asian American immigrant from Taiwan, she brings a bilingual, bicultural perspective to her work and continues to champion more inclusive storytelling in marketing and media. Cheryl shares the moment she showed up as her true self by learning that her perspective matters. She also shares tips to help you in your journey to self-confidence. This will be our last episode for the season and will be back for our new season on September 1, 2026.
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940: Your Perspective Matters With Cheryl Lee
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