#941 Scaling Smarter: Spencer Gray on Building Multifamily Success in the Midwest

Spencer Gray is the founder and President of Gray Capital, an investment firm based in Indianapolis that specializes in value-add multifamily properties in select Mid-western markets. Spencer leads all strategic initiatives at the firm, including investment strategy, capital raising, and property operations. Since founding Gray Capital with his wife Alex, Spencer has been involved in over $2.5 billion in real estate transactions and currently controls over $750M in multifamily real estate. Connect with Spencer: https://www.graycapitalllc.com/  Highlights: 5:00 – Spencer's entrepreneurial family history 7:00 – Early challenges 12:00 – Why Gray Capital focuses on Indianapolis and the Midwest 18:00 – In-house property management company for more control 24:00 – Technology, centralization, and better-trained leasing agents 32:00 – Buying a fractured condo deal mid-pandemic Quote: "You can find the best deal in the best market and raise all the money you need, but if you don't execute on operations, you can still lose money. Operations is where the rubber meets the road."   Recommended Resources: Accredited Investors, you're invited to Join the Cashflow Investor Club to learn how you can partner with Kevin Bupp on current and upcoming opportunities to create passive cash flow and build wealth. Join the Club! If you're a high net worth investor with capital to deploy in the next 12 months and you want to build passive income and wealth with a trusted partner, go to InvestWithKB.com for opportunities to invest in real estate projects alongside Kevin and his team.  Looking for the ultimate guide to passive investing? Grab a copy of my latest book, The Cash Flow Investor at KevinBupp.com.  Tap into a wealth of free information on Commercial Real Estate Investing by listening to past podcast episodes at KevinBupp.com/Podcast.