#944 - Absolute Marketing

Creating great marketing content takes a while It is important, but if you’re not careful, it can take over so much of your time that you don’t have any time left to run your business. Our guest, Elizabeth Pampalone shares the secret to creating a year’s worth of content in a week through a process she calls Absolute Marketing.  The system actually consists of five, the five pillars of marketing, branding, websites, social media, blogging, and email marketing. Start with a solid brand, defining who your audience is and how you want to present yourself. This may include standardizing colors, fonts and messages, such as your mission statement, vision statement, and tagline all lay the foundation for your brand. Now you are ready to start creating content.  Begin by outlining six questions you are asked every day. Put the answers into post format and repeat them every six weeks. Why?  Because new people come along all the time.