946. Insights: How to market a fintech product

For those listening in GCC and Turkey, this episode is sponsored by XM. Trade Gold And Get Cashback Now: https://www.xmarabia.net/gw.php?gid=250446 -- About this podcast On a recent episode of Fintech Insider, we sat down with a panel of product experts to explore how to build and launch a product. But launching is only half the battle. How do you drive awareness and bring customers into your ecosystem? And once they’re in, how do you keep them engaged? In this episode, host Laura Watkins is joined by a great panel to break down the fintech marketing playbook - what’s working, what’s not, and what banks can learn from the challengers reshaping the industry. And here’s the twist: as fintechs scale, navigate regulation, and expand their offerings, they might just have something to learn from the banks too. This week's guests Bryan McCarty - Head of Product and Product Marketing at Orum.io  Jack Cully - Head of Brand and Product Marketing at Plum   Louis Debatte - VP of Product Marketing at Adyen -- Interact with Fintech Insider Join our WhatsApp community, where you can get the inside track on all all things 11:FS, as well as having your say on the things we should be paying attention to. https://chat.whatsapp.com/KpA4gFbbWDlLFm7kx39raf About Fintech Insider: Fintech Insider by 11:FS is a bi-weekly podcast dedicated to all things finance, banking, technology, and financial services. Our expert hosts, with real industry experience, are joined by the biggest decision-makers, VCs, and reporters from across financial services including guests from Visa, Nubank, M-Pesa, Starling, and JP Morgan Chase to discuss the latest news, developments, and trends within the industry. Our weekly news show drops every Monday and tackles the biggest news stories, from acquisitions and launches, to regulatory changes and innovation. Then, every Thursday our Insights show dives deeper into the hottest topics shaping the industry like web3 and BNPL. Whether you’re already immersed in the world of financial services, or just keen to learn more, this is the #1 podcast for you. If you enjoyed this episode, don't forget to subscribe and please leave a review Got a question for us? Email [email protected]! Learn more about your ad choices. Visit megaphone.fm/adchoices