What's the first thing that comes to mind when you think of the word "Quit"? It's probably something big like quitting a job or quitting a bad habit like smoking.
Like most people you probably see quitting as drawing a line in the sand and deciding it's over, this is the end. But as many people have experienced, quitting isn't as easy as it sounds.
Unfortunately, whether you want to stop doing something like smoking or overdrinking, or you want to start doing something like exercising more or going out on your own and starting a solo accounting practice, your brain is actually a saboteur. It can easily, and sneakily, rip the rug right out from underneath you without you even realizing it.
The reason this happens is because your female brain is hard-wired to see change as threatening to your survival, whether it's stopping something bad, or starting something good. Anytime you try to do something out of your norm, the "Quit Voice" will offer you thoughts that create the feeling of resistance, fear, doubt and uncertainty, to name just a few.
The interesting thing is that it isn't the LOUD Quit Voice that is the biggest problem. It's the small, soft Quit Voice that is often the most insidious and damaging to achieving that goal or having the career, the business and the life you really want.
This week on the CPA MOMS Podcast, I discuss what the soft Quit Voice is, why it's a problem and how to neutralize it.
