95. How to Build a Brand People Trust Instantly with Saalt Founder, Cherie Hoeger

In this episode, I am joined by Cherie Hoeger, CEO and co-founder of Saalt, to unpack how she turned a stigmatized product category into a movement-driven brand that is changing the way people think about period care. In this conversation, we get into what it really takes to build a brand people trust instantly, how intentional packaging helped Saalt land in Target and become its best-selling cup, why education is the key to changing consumer behavior, and how Cherie built a mission-led company that is driving real impact around the world. We cover:How Cherie built Saalt and turned period care into a mission-driven brandWhy branding and packaging were critical to standing out in a crowded, stigmatized marketThe story of how intentional packaging helped Saalt land in Target and become its best-selling cupHow Cherie used focus groups and customer feedback to build a brand people felt part of from day oneWhat makes Saalt’s products different and why education has been central to consumer adoptionThe bigger mission behind the business, from period poverty to global water and sanitation initiativesCherie’s advice for founders building bold brands in industries people still struggle to talk aboutDownload the Guide: 5 Strategic Brand Choices → https://solbritestudio.myflodesk.com/strategic-brands SHOP SAALTwww.saalt.com@saaltco IG: https://www.instagram.com/saaltco/@saaltco TT: https://www.tiktok.com/@saaltco@saaltco YouTube: https://www.youtube.com/@saaltco@saaltco FB: https://www.facebook.com/saaltco/ CONNECT WITH CHERIELinkedIn: https://www.linkedin.com/in/cherie-hoeger-5b3679b/@cherie.hoeger IG: https://www.instagram.com/cherie.hoeger/@cherie.hoeger TT: https://www.tiktok.com/@cherie.hoegerWork with us: solbritestudio.com/contactFree Resources: solbritestudio.com/free-resourcesConnect:Website: solbritestudio.comInstagram: @solbritestudioPinterest: @solbritestudioBlog: https://solbritestudio.com/blog/ Want to be a guest? → Schedule an interviewIf you loved this episode, please subscribe, rate, and review the podcast! Your support means the world, and if you share this episode on your stories or with friends, be sure to tag me so I can say thank you!