95. How to Win Shelf Space in Salty Snacks With Mathew Parry, The Good Crisp

95. Struggling to win shelf space in a crowded category like salty snacks? If you don't bring innovation and a compelling selling story to retail, you'll get buried by the big brands. In this episode, we unpack how The Good Crisp Company disrupted the canister chip category by removing the "nasties," leveraging gluten-free positioning, and building a retail strategy that drives incremental growth—not cannibalization. You'll learn how to clean up a legacy category, position against dominant competitors like Pringles, secure dual placement (core set + gluten-free), and use your market basket to justify space. We also break down how to translate natural-channel velocity into conventional expansion without relying on slotting. If you want your brand on more shelves and into more shoppers' hands, this is your roadmap. Listen to related episodes to go deeper into building a retail-ready brand. Get instant access on the show webpage: RetailSolved.com/session95