95 - Livecasts — How We're Using Them To Convert Leads Into Customers

Livecasts are something we've been doing more of and we're LOVING it… Technically, a Facebook Live is a live broadcast but what we're talking about here is more like crafting your own event or show that you can broadcast to create a real experience for your viewers — just like Oprah! In this episode your hosts, Suzi Dafnis and Michelle Falzon share how they are using Livecasts to attract and get new clients. FREE DOWNLOAD: Also get the top tips from today's episode summarised in this easy reference handout: 9 Tips for Successful Livecasts Listen to this episode to hear more about: How you can stream your EXISTING events and expand your audience How including a Livecast option in your offer can overcome objection at the point of purchase - especially if your offer includes a live event Why a Livecast can make your life easier in terms of not having to do live events at all (or at least not in geographically diverse areas) What opening "Suzi's Bar" had to do with one of our more successful Livecasts ever! The exact point in your sales process to offer a Livecast for maximum impact Why you want to include "ads" in your show and how and when to position them The secret to including guests on your Livecast Much, much more... Also mentioned in this episode: Episode 81 -How To Write a Call To Action - From Buttons to Blogs with the wonderful Joanna Wiebe Episode 13 - Call To Action Mistakes and Must Haves Zoom Mevo Mevo Customer Group