#95: Marketing Across Cultures with Aaron Barnes

What this episode covers

Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story and some of his research on how the influence of calling a product "top-rated" versus "best-selling" depends on culture (Barnes & Shavitt, 2024). Join me over at Patreon: https://www.patreon.com/OpinionScience Learn more about Opinion Sci...

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How long is this episode of Opinion Science?

This episode is 1 hour and 1 minute long.

When was this Opinion Science episode published?

This episode was published on April 22, 2024.

What is this episode about?

Aaron Barnes is an Assistant Professor of Marketing at the University of Louisville College of Business. He studies how persuasion, branding, and consumer–brand relationships differ between cultures. In our conversation, we talk about Aaron's story...

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