95% of Video Has Zero ROI — How Vyrill Turned Search Into a Commerce Engine

95% of video content online isn't searchable — and it's costing e-commerce brands millions. Featuring Ajay Bam, Founder of Vyrill — the AI-powered video search platform helping brands turn video into revenue. Ajay shares how Vyrill went from delivering one-off video intelligence reports for Porsche to building a full video commerce engine on Shopify — and why the company just landed a contract with TikTok Shop to power content moderation for 500,000 merchants. He breaks down the hard lessons of finding product-market fit, why insights alone didn't create sticky SaaS revenue, and how video search is becoming the backbone of e-commerce personalization. 🎯 Why video reviews beat AI-generated content for trust 🛒 How video search drives attribution and conversion 🔄 The pivot from insights-only to full video commerce 📊 6,000 videos analyzed in one week vs. 11 months manually 🤖 Why building your own AI models beats LLM costs at scale ⏱️ Timestamps: 00:00 Ajay's 18-year e-commerce background 01:00 Why 95% of video is unsearchable 02:30 The BMW problem — $25M spent, low video ROI 04:00 How Vyrill got its first customer: Porsche 06:00 Why project-based insights didn't stick as SaaS 07:15 The shift to commerce: search, personalization, SEO 09:30 Landing TikTok Shop and content moderation at scale 11:00 Hyper-personalization and the video distribution gap 12:30 Chicago Bulls case study — 2,000 videos at a live game 13:15 2025 priorities: sales, growth, and partnerships 🔥 Want to build qualified pipeline with SaaS decision-makers? 👉 https://www.rapidproductgrowth.com 🔗 Website: https://www.rapidproductgrowth.com 🔗 Jean-Michel on LinkedIn: https://www.linkedin.com/in/jeanmichelthink/ #SaaS #Ecommerce #VideoMarketing #ProdGrowthStory #RapidProductGrowth