#951 Strategic Marketing

You know, so many business owners say, “I know some of my marketing is working, but I’m not sure which 50%.” Well, if you want to up your success rate, you need a plan. Laura Wagenknecht the owner of Mosaic Business Consulting,   is the perfect guide for this. She emphasizes the importance of unveiling your marketing gradually, focusing on niche markets, and tailoring your approach to different audiences. In our conversation, Laura dives into the intricacies of strategic marketing, especially for service-based businesses. She encourages clients to identify their niche market and gradually expand, using a layered approach. We discuss the significance of understanding your ideal client, exploring qualities, and building relationships.