956: Nina Parvaresh: Lessons Learned from Building a Global Interior Design Brand

Today With Nina Parvaresh: Hi, welcome to a Well Designed Business. My guest today, Nina Parvaresh, founder and principal of Concept-Me, is the definition of a go-getter. After training as an architect in Paris, Nina began her career at the age of 23 by jumping foot-first into a full-scale design project in the Middle East. Nina has faced many unique challenges. And yet, in many ways Nina struggles with the same things that many entrepreneurs do—trying to break away from the grind to focus on becoming the CEO. Today, she’s here to talk about the unique aspects of global design work, the importance of knowing your clients and understanding the market, and how she hopes to grow her firm. Nina Parvaresh's Ah-Ha Moment “This is not a job you can do individually. You need to be able to count on people as the years go by, and you need to be able to surround yourself with experts that are better than you.” -Nina More About Nina Parvaresh As a boutique scale firm, my vision for Concept Me was to handle projects in a very holistic manner that takes the project from A to Z. Whatever we do is always focused on creating a unique personality for any space. My aim is to have clients that trust us blindly, tell us what they want, and then get peace of mind until we hand over the project they had seen in their mind’s eye. We’ve made this possible at Concept Me with our multi-disciplinary team and their international talent. I take it upon me to understand my client’s mindstate, to reassure them, to direct their vision and to inform them of the rationale behind our design choices and how we can bring their space to life in the best way possible. As part of a multi-disciplnary team, one that is driven by creative input, it can become challenging to keep all the creative choices from different people consistent, so that’s where I come in so we can have a final, polished, cohesive space instead of a pastiche. And finally, one of the hats I wear is the business development hat, whereby I keep signing deals while heading the design department! Connect with Nina Parvaresh Website Instagram  Facebook  TikTok YouTube LinkedIn What’s new with LuAnn Nigara LuAnn University - Registration is now OPEN for the Winter 2024 semester! Watch the Docuseries! http://www.luannnigara.com/cob Get The Goodies! For checklists, resources, and extra goodies from A Well-Designed Business sign up for free here. To Get on LuAnn’s Email List, text the word designbiz to 444999! Purchase LuAnn’s Books Here: Book 1: The Making of A Well – Designed Business: Turn Inspiration into Action Audiobook: The Making of A Well – Designed Business: Turn Inspiration into Action Book 2: A Well-Designed Business – The Power Talk Friday Experts Book 3: A Well-Designed Business – The Power Talk Friday Experts Volume 2 Connect with LuAnn Nigara LuAnn’s Website LuAnn’s Blog Power Talk Friday Like Us: Facebook | Tweet Us: Twitter | Follow Us: Instagram | Listen Here: Podcast Other Shows Mentioned: AWDB #578 Lori Morris: When Working with the Luxury Client, the Answer is Yes!  #639 Mina Duque: Starting an Interior Design Firm in a Foreign Melting Pot  #722: Power Talk Friday: Duke Renders: How to Incorporate 3D Renderings into Your Interior Design Business  #823: Power Talk Friday: Duke Renders: A Case Study For a Successful Business Plan  #905: Power Talk Friday: Duke Renders: Why Successful Design Firms Choose Duke Renders for Their Rendering Projects  #951 Power Talk Friday: Duke Renders: More Interior Designers Share the Value Of Using Duke Renders For Your Rendering Projects  255: Tim Yurek: The Critical Difference Between Exit Strategy and Succession Strategy  253: Tim Yurek: Three Disturbing Trends That Put Small Businesses at Risk