#96 Beaconfire RedEngine - Lynn Labieniec

For decades, nonprofits had a finite number way to communicate with their supporters but direct mail and other slower, paper-based methods of interaction are slowly fading with the consistent advent of new technologies. We talk with Lynn Labiniec, CEO of an Arlington, VA-based digital agency, Beaconfire RedEngine about past and emerging trends and creative ways that nonprofits can reach out and "harness the enthusiasm" of their supporters. Lynn is founder and CEO of Beaconfire RedEngine, leading a team of 40+ experts in digital strategy, analytics, marketing and web design and development. She has been working in the intersection of technology and philanthropy for going on 35 years now and continues to be amazed at both how much changes and how much stays the same. Beaconfire RedEngine is a full service digital agency, adept at the full range of user experience, technical development and digital marketing and engagement services. They are driving results for nonprofits and social enterprises like Feeding America, Special Olympics, ALS Association, American College of Cardiology, and Ocean Conservancy to name just a few.