#96 FRANdata Shares Research: How Truck Stops and Travel Centers Can Grow Their Business With Franchise Partners

Franchisors are in growth mode. With great foot traffic, ideal space, and an openness to partnering, truck stops and travel centers are a great fit. In this episode of "The Truck Stops Here," host Amy Toner invites guests Edith Wiseman, President, FRANdata and Christina Niu, Director of Research from FRANdata to discuss their recent research project for NATSO. FRANdata is a franchise market research company that aims to help companies grow smartly in franchising. The team delves into their comprehensive guidebook designed to help truck stop operators navigate the world of franchising. They explore key takeaways, opportunities for travel centers, and the importance of being a good partner to franchise brands. Additionally, they share insights on making it easier for franchises to do business with travel centers and discuss how travel centers can access FRANdata's services to discover new franchise opportunities. Tune in to explore the intersection of franchising and the truck stop industry, and gain valuable insights from FRANdata's expertise. With special guests: Edith Wiseman, President, FRANdata  and Christina Niu, Director of Research, FRANdata Hosted by: Amy Toner, Executive Director, NATSO Foundation