#96. Get That "One or Two Pint" Feeling with Impossibrew’s Social Blend

Send me a message 🤗Mark Wong joins me to share the journey behind Impossibrew, the functional beer brand that went from Dragon's Den rejection to securing six and then seven-figure crowdfunding. I nosy my way into their proprietary "social blend" of plant-based ingredients designed to replicate that one-or-two-pint feeling without the alcohol, how they've iterated their recipes based on customer feedback, and why Mark believes that despite his immense success, there’s still a lot of work to be done.0:00 Mark's Impossibrew Journey7:18 Failure is not a reason to stop11:49 The beers19:08 What's in the Impossibrew 'Social Blend'26:40 Crowdfunding success29:19 The future of functional AF beer37:31 Low & no in Japan41:49 What's next for Impossibrew?45:35 The BBQ-QIMPOSSIBREW.CO.UK  //  @IMPOSSIBREWBEER  //  LABS LOYALTYWE ALSO TALK ABOUT:Sierra Nevada Hop WaterBEST EPISODE TO CHECK OUT NEXT#59 Plant-powered AF Brewing: On BeerJoin the membership and get the resources you need to make the change you want - https://mindfuldrinking.substack.com/s/the-vault ===You can email me at [email protected]===🗝️ Join the membership and unlock full access to The Vault - https://mindfuldrinking.substack.com/s/the-vault===*Some links are affiliate links. If you make a purchase, I may earn a commission that helps me keep the show going. Thank you.