EPISODE · Sep 13, 2024 · 58 MIN
#96 | Go-to-Market Smarter: Build Culture, Lead Better, Grow Faster
What if the key to building a high-performing MedTech business isn’t about scaling harder—but communicating better?Clinicians turned innovators often struggle with the transition from prototype to market-ready product. The real challenge? Leading teams, navigating change, and fostering a culture that drives consistent results. This episode dives into how honest communication and strong leadership can be your secret weapons in turning your medical device idea into a global business.Discover how to transform business adversity into breakthrough growth opportunities.Learn the core leadership traits that help elevate team performance and build a thriving company culture.Understand why clear, honest communication is the foundation of every successful go-to-market strategy.Tune into this episode to gain actionable insights on becoming a better leader and building a MedTech company that truly performs.Message me via DM on LinkedinThis podcast is for clinicians turning medical devices into real businesses, with practical insight on go to market strategy, exporting, and scaling in international MedTech.
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What this episode covers
Every company is more than mere numbers. At its core, every business is about people and relationships, which are built on top of communication. The only way to improve business is by improving people, but how can we do that effectively? Steven Gaffney is a leading expert on increasing business profit through change management, honest communication, and high-performing teams. He has 25+ years of experience and works directly with fortune 500 companies such as Amazon, Marriott, Allstate Insurance, and even with the US. Government and the military. He has also authored four ground breaking books, and he's in the process of releasing and writing a few further ones. In this episode, Steven discusses how adversities are opportunities in disguise that really help us improve how we operate in business and life. Furthermore, he shares with us the core elements of becoming a great leader that encourages others to become high achievers, including what’s needed to build a powerful culture that helps people, teams, and businesses thrive. “With every problem, there’s an opportunity, and it is an opportunity to grow”. - Steven Gaffney Resources Mentioned in this Episode https://www.stevengaffney.com/product/just-be-honest/ (Steven’s First Book – Honest Communication) - to get a free copy contact Steven on [email protected] stating that you watched the episode and quoting your favourite part. https://www.amazon.com/No-Bullsh-Leadership-Everyday-Leaders-ebook/dp/B07K6VTVFV/ (Chris Hirst – No B*llshit Leadership) 📝 For full show notes: https://thesalesaccelerationformula.com/the-4-areas-of-high-achievement/ 📺 Watch this episode on Hands On Business Podcast: https://youtu.be/lP-bvwEcG-Y 🔗Contact me on LinkedIn for the offer: https://www.linkedin.com/in/hakeemad
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#96 | Go-to-Market Smarter: Build Culture, Lead Better, Grow Faster
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