#96 Holiday Special: Elevate Your Website in 2024 - Episode 20 of the 90-Day Mastery Podcast

Welcome to a festive episode of the 90-Day Website Mastery Podcast with Jonny Ross and Pascal Fintoni. In this holiday special, we wrap up the year with insightful tips and tools to elevate your website for 2024.Timestamps & Segment Overviews:00:00:17 - Opening & IntroductionMerry Christmas and holiday greetings from Jonny and PascalCelebrating the 20th episode and the success of the podcast00:01:20 - Segment 1: You Ask, We AnswerCommunity Question: What to do with low-traffic blog articles?Discussion on the 3 Rs methodology for content optimization: Retain, Rewrite, Remove00:07:33 - Segment 2: Website StoriesReview of 'On-page Video SEO – Whiteboard Friday' by Crystal Carter for moz.comExploring the nuances of video SEO and the importance of video content on web pages00:14:16 - Segment 3: The Website Engine RoomJonny's Pick: OptinMonster - a powerful tool for lead generation and converting visitorsPascal's Pick: Zoom AI Meeting Summary feature for capturing content moments in meetings00:20:28 - Segment 4: The Website Call to ActionJonny's Advice: Implement Progress Indicators for online forms and checkoutsPascal's Advice: Revamp your website footer for a fresh look and enhanced credibility00:25:38 - Episode Wrap-up & ReflectionsRecap of the episode’s key points and actionable adviceLooking forward to 2024 with excitement and anticipation00:28:05 - Closing RemarksInvitation to visit 90daymarketingmastery.com for more information and discovery callsEncouragement to submit questions, share apps, and website updates for future shoutoutsLinks and Resources:OptinMonsterZoom AI Meeting SummaryOn-page Video SEO – Whiteboard Friday by Crystal Carter90-Day Website Mastery ProgramConnect with Us:Jonny Ross's LinkedInPascal Fintoni's LinkedInJoin us in our next episode as we continue to provide valuable insights and actionable tips for mastering your website. Happy holidays and cheers to a successful 2024!Additional Timestamps:Boost Your Website Success (00:00:22)Introduction and overview of the episode's focus on website success, content optimization, and essential tools for the festive season.You Ask, We Answer (00:02:12)Discussion on handling blog posts with low traffic, including the decision to retain, rewrite, or remove them for website improvement.Retain, Rewrite, or Remove (00:03:35)Exploration of the three options for dealing with blog posts with low traffic to improve website relevancy and engagement.On-Page Video SEO (00:07:33)Review and analysis of a video titled "On-Page Video SEO Whiteboard Friday" by Crystal Carter, focusing on the structure and key insights of the video content optimization.Website Stories (00:07:59)Discussion of the video "On-Page Video SEO Whiteboard Friday" by Crystal Carter, highlighting the importance of structured content and technical SEO foundation for video webpages.Video Content Optimization (00:11:08)Tips for optimizing video content on web pages for better user experience and SEO.Website Engine Room (00:14:30)Discussion of OptinMonster and using it for lead generation and website optimization.Zoom Meetings for Content Creation (00:16:31)How to use Zoom meetings and AI summary for content creation and capturing valuable conversations.AI Summary and Behavior (00:17:28)The benefits and impact of using AI summary on Zoom meetings and its influence on behavior.Progress Indicator for Conversions (00:20:28)The importance of adding a progress indicator to increase form completion and checkout conversion rates.The footer design and copyright statement (00:21:57)Discussion on the importance of reviewing and redesigning the footer for a professional and trustworthy website impression.Trust-building through website longevity (00:24:01)Emphasizing the significance of displaying the full trading years in the copyright statement to build trust with customers.Optimizing website content and design (00:25:53)Tips on reviewing and enhancing website content, including blog articles, video SEO, and using AI for meeting enhancements.Delegation and future website improvements (00:27:39)Encouragement to delegate tasks, discuss improvements with the team, and a hint at upcoming surprises for website optimization in the future.Conclusion and holiday wishes (00:28:05)Closing remarks, information about the website mastery program, and holiday greetings to the audience.