EPISODE · May 20, 2026 · 36 MIN
96: How I Analyze A Real Estate Listing for Short-Term Rental Opportunities [Case Study]
from The Brand & Market Podcast - Turning Airbnb Listings into Legacies
How do I analyze a listing? In today’s episode, I’m walking you through a step-by-step example of my process to determine whether a short-term rental is going to be profitable or not. I’m analyzing a current listing for a Gatlinburg property.Time-stamps:Wednesday Wins (2:52)The property I’m analyzing today (9:16)Researching the property on AirDNA (11:55)Accessing comparable properties (14:08)20% off your annual subscription of Lodgify (17:46)Comparing predictions with BNBCalc (18:48)Comparable properties on BNBCalc (21:14)Broader market research (23:38)One last look at the data (32:37)Mentioned in This Episode:Use code “bmpod20” 20% off your annual subscription of Lodgify: brandandmarket.co/lodgifyEpisode 093: A Birthday Episode with My Husband, Caleb: podcasts.apple.com/us/podcast/93-a-birthday-episode-with-my-husband-calebVictoria House Sevierville: victoriahousesevierville.comAirDNA: airdna.coBNBCalc: bnbcalc.comConnect with Ali: Website: brandandmarket.coInstagram: instagram.com/brandandmarket.coBook a discovery call with Ali: brandandmarket.17hats.com/p#/scheduling
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96: How I Analyze A Real Estate Listing for Short-Term Rental Opportunities [Case Study]
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