96. How to do representation in marketing the right way

Representation matters. We know this. But all representation isn't created equal. In this episode, I walk you through how to do representation in marketing the right way, infused with insights from consumers. Get the transcript here Get the Inclusion & Marketing Newsletter 2021 State of Representation in Marketing Study Orange FIFA Women's World Cup ad Episode 51: How To Create Inclusive Content That Makes More People Feel Seen with Natasha Pierre Episode 53: The Inclusive Marketing Framework The Big Brands Use with Jerry Daykin Episode 45: Factors That Influence Your Customers' Success That You Should Be Aware Of Meryl Evans post on LinkedIn about accurate portrayal of people with disabilities