#96 How to Understand the Unit Economics of a CPG Company with Graphite Financial

If you are in the Startup CPG Slack #finance channel, you’ll regularly see tons of questions about projections, cash flow, and unit economics, so I’m so excited today that we are joined by Paul Bianco, CEO and Founder of Graphite Financial. Born out of a VC fund, Graphite provides startup accounting, finance & tax services for high growth brands. For the past few months, Graphite has even been offering 1:1s with our community members for free to get specific advice for their business (keep an eye out in Slack for more opportunities). Today we’ll focus on the topic of unit economics for CPG companies.Listen in as Paul shares about:Tips for calculating gross margin correctlyIssues with commonly used terms like LTV (Life Time Value) and ROAS (Return on Ad Spend) and what metrics he recommends insteadUsing cohort analysis in LTV calculationsHow much data is enough data to create a meaningful analysisBest practices and tools for projectionsTips on when and how to find the right finance service for your companyAnd more!This episode was sponsored by Graphite Financial. Go to graphitefinancial.com/cpgThis episode was sponsored by Shopify. Go to shopify.com/startupcpgThis episode was sponsored by Promomash + Crisp. Go to promomash.com/startupcpgThis episode was sponsored by Maven Agency. Go to strategymavenagency.comEpisode Links:Graphite Financial websiteDownload a free financial model template, chart of accounts template, and more herePaul’s LinkedInBrands mentioned: Plated, Brightland, Funky MelloShopify Links:Start a free trial and enjoy 2 months of Shopify for $1/monthPromomash/Crisp Links:Try Promomash + Crisp free for 30 days hereWebinar recording: Promomash + Crisp Present: The Next Big Thing in WFM Demo AnalyticsWebinar recording: Distributor Data 101: 5 Things Brands Should Be Tracking and WhyStrategy Maven Agency Links:Strategy Maven websiteBook your free account audit hereShow Links:Join the Startup CPG Slack community (12K+ members and growing!)Follow @startupcpgVisit host Jessi's Linkedin or websiteQuestions or comments about the episode? Email Jessi at [email protected] music by Super Fantastics