#96: Is This The End of Organic Social Media Marketing? And How The Obsession With Virality and AI Is Breeding Apathy Towards Customers

Organic reach is crashing. The obsession with going viral? Skyrocketing. In this episode, we unpack why most brands are still chasing viral social media marketing even as platforms throttle organic visibility. Discover the real numbers behind declining reach, why AI is intensifying the content arms race, and the truth behind virality myths. From inflated expectations to overlooked strategy, this is the raw, data-backed reality of social media in 2025. If you're a marketer, brand leader, or creator, this episode will challenge your assumptions—and help you think beyond the viral trap.(00:00) Intro(01:24) Decaying reach of organic social media marketing(06:59) The toxic obsession with going viral on social media(15:04) AI is fanning the obsession of viral content at scale(18:53) Growing apathy towards marketing and customers