96 - Janine Ling | Project Sudz

In this episode of Toni Unleashed, Toni Shelaske is joined by Janine Ling, founder of Project Sudz, a pet care brand built around natural, effective, and eco-conscious grooming solutions. Janine shares how her own dog's environmental allergies led her to develop shampoos that nurture rather than damage the skin's microbiome—using ingredients like apple cider vinegar and neem oil in place of harsh chemicals. They discuss the science behind bar shampoo versus liquid, the importance of preserving skin health, and why most vet-prescribed shampoos can do more harm than good. Janine also explains the benefits of plastic-free packaging and Project Sudz's commitment to reducing environmental waste—donating one bar of soap for every five sold and packaging everything in compostable materials. Beyond grooming, Toni and Janine explore how even everyday items like candles, dish soaps, and pet balms can be made healthier for pets, people, and the planet. With a shared love for simplicity, sustainability, and science-backed solutions, this conversation is a must-listen for pet parents looking to do better—from the bath to the backyard.