#96. Jeff Shafritz—How to Buy a Franchise, Keep Your Job, and Build Optionality

In this episode of The Income Flip Podcast, Rob sits down with Jeff Shafritz, a franchise consultant with 20+ years of experience helping people find the right franchise opportunities. Jeff shares how he accidentally entered franchising after college, rose through franchise development at The Athlete’s Foot, and later transitioned into consulting after being downsized around 9/11. Rob and Jeff discuss how franchising can help people own their future, especially as AI and corporate disruption change the job market. Jeff explains that successful franchise ownership is not about loving the product — it is about finding the right fit based on your skills, capital, time, goals, and lifestyle. They also connect franchising to the Income Flip framework: moving from being the technician to owning a system that can create freedom, optionality, and long-term income.