#96: Jesse Cole, Savannah Bananas Owner—Attention Beats Marketing

You can have the very best product, service, or cause in the world, but in order for it to really succeed, you need to be able to get people’s eyes and ears on it.  You need their attention. But it’s harder than ever to get it. Fortunately for us, this episode features Jesse Cole, the Owner of the Savannah Bananas baseball team. He is an absolute genius at getting attention. And even better, he knows how to turn it into lasting loyalty. The Bananas are not your everyday baseball team! They are out to make baseball fun – they’re putting pitchers on stilts and lighting bats on fire and doing all kinds of wacky stuff. And it’s working. They sell out every game … they have over 2 million followers on TikTok … and they’re attracting serious attention from MLB teams who want to know how they do it.  Jesse is gonna help you apply his strategies, so your organization can get the attention it really deserves. You’ll also learn: What to say to your team when big ideas don’t work  One strategy you can use this week to inject fresh ideas into your organization Why it’s okay to be misunderstood (and how to cope when it’s hard) How to shift your focus from getting customers to getting fans Take your learning further. Get proven leadership advice from these (free!) resources: The How Leaders Lead App: A vast library of 90-second leadership lessons to stay sharp on the go  Daily Insight Emails: One small (but powerful!) leadership principle to focus on each day Whichever you choose, you can be sure you’ll get the trusted leadership advice you need to advance your career, develop your team, and grow your business.