96. Juliet and Kelly Starrett, co-founders of The Ready State

Today I'm joined by Juliet and Kelly Starrett, the husband and wife team behind The Ready State – the company that pioneered mobility training.    In this episode, we talk about the evolution of their business, from a CrossFit gym to a Youtube channel and a variety of coaching products, including a digital subscription, educational courses, speaking, and consulting. We also discuss the fitness industrial complex as it relates to the booming fitness industry but widening health gap — along with how Juliet and Kelly think about increasing access and improving outcomes.   More from Kelly and Juliet   Kelly Starrett:  Kelly is the co-founder (with his wife Juliet) and Chief Creative Officer of The Ready State Inc., which pioneered musculoskeletal self-care and recovery.  Kelly is also the co-author of the New York Times bestsellers Becoming a Supple Leopard and Ready to Run and the Wall Street Journal bestseller Deskbound. Kelly was also the co-founder of San Francisco CrossFit, the 21st CrossFit affiliate. Kelly consults with athletes and coaches from the NFL, NBA, NHL, and MLB the US Olympic Team and CrossFit works with elite Army, Navy, Air Force, Marines, and Coast Guard forces, and consults with corporations on employee health and well-being. Dr. Starrett's work is not limited to coaches and athletes; his methods apply equally well to children, desk jockeys, and anyone dealing with injury and chronic pain. He believes that every human being should know how to move and be able to perform basic maintenance on themselves.    Juliet Starrett:  Juliet Starrett is an entrepreneur, attorney, author, and podcaster. She is the co-founder and CEO of The Ready State Inc, which has pioneered musculoskeletal self-care and recovery.  She is also the former co-founder and CEO of San Francisco CrossFit, one of the first 50 CrossFit affiliates. Juliet is the co-author of the Wall Street Journal Bestseller, Deskbound and co-host of The Ready State Podcast. Before turning her attention to The Ready State and San Francisco CrossFit full-time, Juliet was a professional whitewater paddler, winning 3 World Championship and 5 national titles. She also had a successful career as an attorney, practicing complex commercial litigation at Reed Smith for nearly eight years. More from Fitt Insider   Fitt Insider is a newsletter and podcast on the business of fitness and wellness. Join industry-leading operators and investors by subscribing: http://insider.fitt.co