96. Michael Jeffcoat, Jeffcoat Injury & Car Accident Lawyers - How to Operate, Market, and Brand a Law Firm Practicing Both Personal Injury and Criminal Defense

“We have built virtually everything on the foundation of excellent client service and attention and relationships. And if our people, our lawyers, our non-attorneys, if they don’t understand the purpose of what we’re doing, there is no way that they’re going to deliver that…excellent client service.” On this week’s episode Maria talks with attorney and founder of Jeffcoat Injury & Car Accident Lawyers, Michael Jeffcoat. They discuss how to run a multi-practice law firm, specifically one that covers both personal injury and criminal defense, why you might want a culture specialist in your c-suite, and why you shouldn’t throw all your marketing eggs in one basket. Highlights 01:11 Running a multi-practice law firm 19:52 Bystander stress 23:05 Chief Community Officer Guest Michael Jeffcoat (@thejeffcoatfirm on Instagram) is an attorney and founder of Jeffcoat Injury & Car Accident Lawyers.His practice areas include catastrophic car accidents, wrongful death, nursing home neglect and abuse, motorcycle accidents, truck accidents, dog bites, slip and fall accidents, product liability, workers compensation, and medical malpractice. He is a State Delegate to the American Association for Justice, a longtime board member of the South Carolina Association for Justice, and a former member of the South Carolina Bar’s House of Delegates. You can get in touch with Michael at https://scinjurylawfirm.com Host Maria Monroy (@marialawrank on Instagram) is the Co-founder and President of LawRank, a leading SEO company for law firms since 2013. She has a knack for breaking down complex topics to make them more easily accessible and started Tip the Scales to share her knowledge with listeners like you. _____ LawRank grows your law firm with SEO Our clients saw a 384% increase in first-time calls and a 603% growth in traffic in 12 months. Get your free competitor report at https://lawrank.com/report. Subscribe to us on your favorite podcast app Rate us 5 stars on iTunes and Spotify Watch us on YouTube Follow us on Instagram and TikTok