96. RootWave – Can electricity kill off herbicides?
from Brash Ag
What inspired Andrew Diprose to swap a career in the City for reviving a weed-control technology first explored in the 1980s? What makes RootWave different from other approaches to electrical weeding? And how can partnering with established machinery manufacturers unlock entirely new markets for a core technology? This week, Ray and Kit sit down with Andrew Diprose at RootWave's high-tech facilities in Warwickshire. Andrew explains: How, inspired by his academic father, he swapped a career in the City for a 'shed venture' developing chemical-free weed-control technology. What it took to build the business, develop the technology and bring it to market. How RootWave's unique approach to generating and delivering electrical energy is designed to make electrical weed control as safe as possible. How partnering with Garford Farm Machinery has helped RootWave take its technology into markets it may otherwise have struggled to reach. How the business has raised investment and where the funding needed to support the journey has come from. Why Jorge Heraud joined the board to help steer Rootwave to success. From shed-built prototypes to high-voltage weed control and major manufacturing partnerships, this episode explores the journey behind RootWave and asks whether electricity could become a genuine alternative to herbicides.
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