96. Simple Brand Strategy Minus the Buzzwords

Brand strategy is full of buzzwords, but does it need to be?  In this episode, I share a straight-forward approach to developing strategies that are simple, but not basic. We’ll bridge the gap between client and business goals, and what their audience actually wants. No fluff, no jargon - just a practical, simple approach for designers who want to create and talk about brand strategy with confidence. The role of brand strategy A simple, five-question framework that makes strategy accessible How to drop the jargon and start selling and presenting brand strategy in a way clients understand Want to connect with me? Check out The Brand Method Find me on Instagram