96. Social Media is a Brand’s Bloodline: Lessons from Ackermans CMO Bronwyn Pretorius

Bronwyn Pretorius, CMO at Ackermans, believes that “social media is the bloodline of any brand”, and in this candid conversation, she unpacks what it really takes to build a brand that connects deeply with consumers in 2025.From her early career pivot from law into marketing, to leading campaigns at Shoprite, Capitec, Mukuru, and now Ackermans, Bronwyn’s journey is a masterclass in versatility, resilience, and people-first leadership.In this episode, we dive into:Why understanding your consumer’s life stage is the golden thread of brand buildingHow to balance AI, data, and creativity without losing the human touchLeadership lessons on striving for excellence and empowering teamsThe future of social media, content, and attention as today’s true marketing currencyPacked with insights and inspiration, this episode is a must-listen for marketers, leaders, and creatives shaping the next chapter of retail and brand building.🎧 Listen now and learn from one of South Africa’s leading marketing voices.