EPISODE · Nov 29, 2020 · 32 MIN

#96 Von Freunden empfohlen

from Aus dem Maschinenraum für Strategie | Marketing | Vertrieb · host Michael Stiller

Kundenempfehlungen sind glaubwürdiger und günstiger als PR und Werbung. Und: Kundenempfehlungen generieren ein Umsatzwachstum von über 10%. Höchste Zeit, um dieses im Maschinenraum bislang unterbelichtete Thema auszuleuchten! Michael Stiller und Jan Scholzen sprechen hierzu mit Empfehlungsmarketing-Experte, Dr. Robert Wetzker (Gründer & CEO von aklamio). Kleiner Spoiler: Die ausgelobte Empfehlungsprämie darf nicht zu hoch sein! Viel Spaß beim Hören.

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#96 Von Freunden empfohlen

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