96 | Why It's Getting Harder to Come Up With Content Ideas

Have you ever sat down to create content only to realize that coming up with what to say takes ten times longer than it used to? In this episode, I share why struggling to create content is rarely an "idea problem" it is a direction problem. We break down why content calendars and templates fail when you lack a ranking criteria, how to treat your content strategy like a courtroom argument, and the three step framework to align every post, podcast, and offer with your core business message. --------------------In today's episode:Why batching, calendars, and Notion templates fail when you do not already have proven ideas Behind the scenes: Why it took me three days to choose one episode title (and what it revealed about my process) The real reason you feel blocked: Options without a ranking criteria lead to decision fatigue How to view your content strategy like a lawyer building a case for a jury Why there are no bad ideas, only immature ideas or ideas that do not push your thesis forward The three step framework to define what you are trying to prove and eliminate unaligned topic choices How to audit your last ten pieces of content to quickly realign your overall message --------------------👉 Donate to Venezuela Earthquake Relief Fund:https://www.jqfoundation.org/venezuela-earthquake-relief--------------------🎤 Book a Call to learn more about the 12 week group experience:https://calendly.com/eugenia-woo/discovery--------------------📱 Say HI on Instagram:https://www.instagram.com/eugenia.woo