#964 Improve Landing Page Content

What this episode covers

You're spending a lot of resources to drive traffic. But are you converting traffic to prospects? If you're not getting people to fill out your conversion forms there are a few things you can do to improve the effectiveness of those pages 1. Don't oversell avoid bloated adjectives like awesome and amazing. Just stick to the facts. 2. While we're on the subject of facts, back up what you're saying with real proof. It gives you tremendous credibility 3. Use video to complement the images and text on the page. We are living in a video age 4. Add testimonials. Nothing gives you credibility like someone else saying just how great you are 5. Consider limited time offers create that sense of urgency Want to learn more?  Check out: RANDOM STRANGERS TO RAVING FANS

PodParley-generated summary based on available episode metadata and transcript content.