#969: Secrets to selling above the Buy Box

In this episode of Silent Sales Machine Radio, Brian and Robin Joy dive deep into the multidimensional buy box and how sellers can price above it while still making profitable sales.   They discuss how Amazon's regional fulfillment system impacts pricing and delivery times, why volatility in the buy box is an advantage, and how tools like Keepa and SmartScout help sellers make data-driven decisions.   Plus, they break down Amazon's InStock Head Start Program and share a powerful analogy to explain why holding firm on pricing can lead to bigger profits. They also reveal a gold-mining approach to finding profitable ASINs in bulk and how automation tools like 3P Mercury and Nepeto are game-changers for sourcing.   Whether you're a new seller or looking to refine your strategy, this episode is packed with insights to help you optimize your pricing, source smarter, and scale your business.   Tune in and discover how to maximize profits by selling above the buy box   Special guest at the conclusion of today's show, Jeff Schick of JeffSchick.com answers the question: "Can I add ASIN's to my Amazon catalog if I've not yet ordered them or purchased them?"   Watch this episode on our Yo=uTube channel here: https://youtu.be/UgEJ72IG5GQ   Show note LINKS:  SilentJim.com/bookacall - Schedule a FREE, customized and insightful consultation with my team or me (Jim) to discuss your e-commerce goals and options. SilentJim.com/thesystem  - (aka as 3P Mercury) - The complete workflow software we created on our team with the help of 200 beta testers. "The System" automates your Amazon reselling/wholesale business the same way Khang (the creator) automated his $3million reselling business and made it HANDS FREE! ProvenAmazonCourse.com - The comprehensive course that contains ALL our Amazon training modules, recorded events and a steady stream of latest cutting edge training including of course the most popular starting point, the REPLENS selling model. The PAC is updated for life! ProvenAmazonCourse.com/100 - Check out our pre-conference workshop titled Path to 100 ASIN's - The Replens Accelerator. Brian and Robin Joy are teaching live in Orlando in May! TheProvenConference.com - Our May 2025 event - plan to join 100s of listeners to this show in Orlando May 29-31st, 2025! SilentJim.com/keepa - Keepa is the only tool you need when starting off selling. Our Keepa podcast episode is number 369 at https://SilentJim.com. It is a great intro to what Keepa is and why it's our recommended tool. SilentJim.com/oaleads - Nepeto discount code for one of our favorite research tools for finding winning asins SilentJim.com/ss - Smart Scout - One of the tools we love and our community discount. Proof of the power of the "above buy box" strategy: https://www.youtube.com/watch?v=S7O7KGbJMck&t=502s