969: Small Practice, Big Impact: Thriving in a Changing Market – Miranda Beeson

You can thrive as a small practice — you just need to be strategic. In this episode, Kirk Behrendt brings back Miranda Beeson, ACT’s director of education, to share how to differentiate and close your operational gaps so you attract the best patients and the best team in a changing market. To learn how to create and maintain a thriving private practice, listen to Episode 969 of The Best Practices Show!Learn More About Miranda:Send Miranda an email: [email protected] Follow Miranda on ACT’s Instagram: https://www.instagram.com/actdentalSend Courtney an email for your Golden Ticket: [email protected] Send Gina an email for your Golden Ticket: [email protected] Send Kirk an email for your Golden Ticket: [email protected] More Helpful Links for a Better Practice & a Better Life:Subscribe to The Best Practices Show: https://the-best-practices-show.captivate.fm/listenJoin The Best Practices Association: https://www.actdental.com/bpaDownload ACT’s BPA app on the Apple App Store: https://apps.apple.com/us/app/best-practices-association/id6738960360Download ACT’s BPA app on the Google Play Store: https://play.google.com/store/apps/details?id=com.actdental.join&hl=en_USJoin ACT’s To The Top Study Club: https://www.actdental.com/tttGet The Best Practices Magazine for free: https://www.actdental.com/magazinePlease leave us a review on the podcast: https://podcasts.apple.com/us/podcast/the-best-practices-show-with-kirk-behrendt/id1223838218Episode Resources:Watch the video version of Episode 969: https://www.youtube.com/@actdental/videosRegister for ACT’s BPA for their Differentiation tool: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Fdifferentiation-tool#emailRegister for ACT’s BPA for their GAPs at a Glance tool: https://join.actdental.com/users/sign_in?post_login_redirect=https%3A%2F%2Fjoin.actdental.com%2Fc%2Fpractice-coaching-tools%2Ffinancial-gaps-at-a-glance#emailMain Takeaways:Identify your core customers, core competencies, and weaknesses to differentiate.Understand your effort gap, collections gap, overhead gap, and cash flow gap.Analyze your data to identify inefficiencies and optimize your practice.Develop your differentiation strategy over time and be consistent.Data shows that dentists thrive in private practice.Snippets:0:00 Introduction.2:22 ACT’s BPA, TTT, and Pro Coaching.5:51 Why this is an important topic.17:06 Differentiation: Identify your core customers.18:05 Differentiation: Identify your core competencies.23:31 Differentiation: Identify your weaknesses.26:56 Differentiation: Build your strategy.27:23 Operational gaps: Effort gap.29:27 Operational gaps: Collections gap.37:08 Operational gaps: Overhead gap.38:41 Operational gaps: Cash flow gap.42:30 Data drives impact.48:39 Final takeaways.53:08 More about ACT’s TTT Study Club.55:13 Last thoughts.Miranda Beeson, MS, BSDH Bio:Miranda Beeson has over 25 years of clinical dental hygiene, front office, practice administration, and speaking experience. She is enthusiastic about communication and loves helping others find the power that words can bring to their patient interactions and practice dynamics. As a Lead Practice Coach, she is driven to create opportunities to find value in experiences and cultivate new approaches.Miranda graduated from Old Dominion University, and enjoys spending time with her husband, Chuck, and her children, Trent, Mallory, and Cassidy. Family time is the best time, and is often spent on a golf course, a volleyball court, or spending the day boating at the beach.