#97 – AI Visibility, Reviews, and the Future of Law Firm Marketing with Tanner Jone

In this episode of Sharp Strategies Sweet Success, I'm joined by Tanner Jones, Vice President of ConsultWebs, to discuss how AI is transforming search, referrals, and the way law firms build visibility online. Drawing on nearly two decades in legal marketing, Tanner shares practical guidance on how firms can adapt their marketing strategies without getting distracted by every new trend.We explore the growing importance of AI visibility across platforms like ChatGPT, Claude, Gemini, and Perplexity, and why traditional SEO has evolved into "search everywhere optimization." Tanner explains how firms can evaluate their AI presence, why reputation signals and third-party profiles matter more than ever, and what law firms should be doing today to improve their visibility in both search engines and AI-powered results.The conversation also dives into one of the biggest challenges facing legal marketers: creating authentic content that reflects a firm's real experience and expertise. From showcasing case results and community involvement to producing video content and strengthening attorney profiles, Tanner shares actionable strategies that help firms stand out in an increasingly competitive market. We also discuss the importance of review generation, avoiding "AI slop," updating cornerstone website content instead of chasing endless blogs, and why consistency often matters more than quick wins.If you're looking for practical advice on navigating AI, strengthening your firm's online reputation, and building a marketing strategy that will continue to perform as technology evolves, this episode offers actionable insights you can start applying today.Join us for a thoughtful discussion on the future of legal marketing, why authenticity continues to outperform shortcuts, and how law firms can position themselves for success in the AI-driven era. This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit sharpcookiedev.substack.com/subscribe