97. Alex Valencia, We Do Web — Content Strategy is King

Alex Valencia and his wife Yvette dipped their toes in the legal web waters with a single law firm, and after explosive success, quickly found themselves in high demand. They created their company We Do Web in 2009, and have been providing effective and affordable digital marketing solutions to attorneys and small practices ever since. From topic selection to promotion, Alex dropped a ton of tips in this episode, so if you have any questions about your content strategy, this is one you won’t want to miss.  What’s In This Episode? Who is Alex Valencia? What strategies can you employ when selecting article topics? Why is content gap analysis so important in a content strategy? What are the different types of content that law firms should be covering? How can you revamp past content that has dropped in rankings? What is the We Do Web key to ensuring each client’s content is unique? How much content is optimal?