97. Behind-The-Scenes: What I’ve Changed in Sales Liberation This Year + Why

Come peek inside my business! In this behind-the-scenes episode, I'm pulling back the curtain on why I restructured my signature program from a DIY course to a full coaching program based on student feedback. This is an honest look at what I changed and why, plus the winning combination I’ve found gets the best client results. If you're building a coaching program, course, or group offer of your own, I’ll walk you through what to consider for each component. Learn how to design your brand experience, give your students next-level support, and create a community worth showing up for. Online courses aren’t dead…but they may need an upgrade! Click play to learn: Why your audience doesn’t need more information—they need implementation  How to design a program that creates lasting transformation and case-study-worthy client results Why I added personalized copy audits to Sales Liberation Key things to consider when creating or joining a community (+ red flags to avoid) Why being a real, present, human leader matters more than ever in 2026 Enjoyed this episode? Leaving a 5-star review will only take a moment, but it means the world and helps us bring you more free content!  Join the priority waitlist for Sales Liberation: megansmyth.com/waitlist   Book a free Clarity Call   Join the next round of Sales Liberation   Say hi on Instagram or tag @saleswithmeg   Join our email community   Full show notes and links from this episode   If you enjoyed this episode, you might also like: Why That Strategy From 2022 Stopped Working and What to Do Instead Navigating Transition Seasons: How to Pivot Your Business (+My Journey From Copywriter to Coach)  How to Effectively Sell Your Services in the Age of AI: 5 Things Successful Entrepreneurs Are Doing Differently in 2025