97. Beth Comstock – Imagine It Forward

Beth Comstock is the author of Imagine It Forward: Courage, Creativity, and the Power of Change. Beth served as NBC Universal’s President for Integrated Media as well as the General Electric Company’s Vice-Chair and Chief Marketing Officer, where she led efforts to promote growth and innovation. In her book, Imagine it Forward, Beth draws lessons from her 30-year career as a change-maker and offers her wisdom on cultivating courage, resilience, and creativity to spark innovation. Beth joins me today to share her insights and wisdom on fostering creativity, innovation, and connection in an organization. She explains why she wrote her book and illustrate the process and challenges she experienced while writing it. She defines what social courage means and describes how she cultivated it. She explains what an agitated inquiry is and how you can use conflict and opposing perspectives to nurture innovation. She also discusses how fear prevents people from writing a book and shares her advice on promoting your work. “People want to take different paths. To innovate, use that tension to get better ideas and a better view of the future.” – Beth Comstock This week on The School for Good Living Podcast: The inspiration behind her book, Imagine it Forward, and the challenges she encountered in writing itWhy Beth turned down Steve Jobs twiceThe impact of drafting press releases as if they had already been announcedWhat social courage is and the micro-challenges Beth made to cultivate itThe risks Beth took in her career and why she invited herself to meetings she wasn’t part ofThe meaning of agitated inquiry and how conflict can be leveraged to spark innovationHow Beth has always had coaches and the qualities of an effective coachThe importance of giving ourselves permissionWhat stops people from starting their book and the importance of knowing why you want to write a bookBeth’s writing rituals and how she planned the structure of her bookBeth’s advice on book promotions and why she recommends reading your book out loud before getting it publishedResources Mentioned: Imagine It Forward: Courage, Creativity, and the Power of Change by Beth ComstockThe Creative Habit: Learn It and Use It for Life by Twyla TharpShoe Dog by Phil KnightThe Book of Awakening: Having the Life You Want by Being Present to the Life You Have by Mark NepoDrinking from the River of Light: The Life of Expression by Mark NepoConnect with Beth Comstock: WebsiteBeth Comstock on InstagramBeth Comstock on TwitterBeth Comstock on LinkedInSubscribe, Rate & Share! Thanks for tuning into this week’s episode of the School for Good Living Podcast, with your host, Bryan Miller. If you enjoyed this episode, please head over to Apple Podcasts to subscribe and leave us a rating and review. Don’t forget to visit our website, like us on Facebook, and follow us on Twitter, Instagram, and LinkedIn. And be sure to share your favorite episodes with your friends and colleagues on social media to inspire others to improve their lives and reach their full potential.The post 97. Beth Comstock – Imagine It Forward first appeared on School for Good Living Podcasts.